The behavior of people, their lifestyle, and the acquisition of products are influenced by advertising. It has been proven that advertising without visual content is not as effective. However, for this effectiveness to be applied through images, they must be chosen with sufficient criteria and subjected to study before being included in the design of a campaign or advertising piece.
What type of images in advertising are most common?
It is clear that the image is a powerful tool to showcase our products or services to the target audience. Images in advertising are directly related to different elements that characterize them and give them the value they require. It is also important to choose the right image for the product or service. Here are some examples with their main characteristics:
Images with people:
This type of images captures the audience’s attention and generates greater recall. If these images in advertising feature human figures of the same gender, they can attract more interest. Female figures are observed 70% more by women than by men.
Moving Images:
The human eye, by nature, tends to follow any type of movement. For this reason, it is recommended to use images that represent some action and include some motion effects.
Striking Images:
These images can contain everyday content mixed with unusual situations that may be the product of the creative imagination, creating a visually striking impact.
